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  • Writer's pictureTodd

Word Trademarks vs Logo Trademarks




If your company has a logo and a word trademark, you may be asking, "What are the differences between a word vs logo trademark?" and “Should I file an application for my logo or the word?” With some caveats, generally speaking, the answer is “Both.”


The standard character form word mark is more powerful than the logo or stylized form. You can change the font, color, size, etc. of your registered word mark and still have trademark protection for that iteration. On the other hand, if you have a registration for a logo, any variation of that logo would require an additional application. Depending on whether you’ve claimed color as a feature of your logo, that could also be true if you play with colors for your logo.


The video linked in this blog has a few examples, such as TACO BELL and LOVE THAT CHICKEN owned by Popeye’s.


Finally, if someone is applying to register a mark in standard character form is deemed to include stylized form, again showing that a word mark is more powerful.


There are valid reasons your should consider filing multiple trademark applications. Be sure to speak to a lawyer of your choosing if you need specific legal advice, as this was just general advice.


Please note that the information contained in this article is intended for general informational purposes only and not as specific legal advice. The facts of your situation may differ from this general information. It is not intended to and does not in any way establish an attorney-client relationship.


If you wish to schedule a consultation, let's work together on your trademark needs



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