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  • Writer's pictureTodd

Taco Tuesday for All??

Taco Tuesday. We know it, we love it.

Did you know that Taco John’s has a registered trademark for with use going back to 1979?

The term has become so widely used, I didn’t know that, either!

Well, Taco Bell took notice and filed an action to cancel the registration of TACO TUESDAY, saying it “should be freely available to all who make, sell, eat, and celebrate tacos.”

They noted in a cheeky tweet that they were feeling chaotic and took a full-page ad in the New York Times that they were FREEING TACO.

I think Taco Bell has a decent argument that TACO TUESDAY is now generic because I’ve seen the phrase used in countless restaurants will apparently no objection or enforcement from Taco John’s.

What do you think? Should Taco John’s be able to keep the trademark registration, or does Taco Tuesday belong to the people?

Please note that the information contained in this article is intended for general informational purposes only and not as specific legal advice. The facts of your situation may differ from this general information. It is not intended to and does not in any way establish an attorney-client relationship.

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