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  • Writer's pictureTodd

Sound Trademarks

Sounds can act as trademarks! Today, Duracell obtained a registration for this sound. What other sound trademarks are there?

Can you hear Nationwide Mutual Insurance Company’s jingle? The mark consists of a vocalist singing the words “NATIONWIDE IS ON YOUR SIDE” accompanied by seven musical notes, E, G, G, G, A, C, C.

If I say Menards, you’re probably signing "Save Big Money at Menards!

American Family Life Assurance Company of Columbus, Georgia owns a trademark registration for the sound of a duck quacking the word "AFLAC.”

Once in a while, most of us enjoy cracking open those tubes of dough and putting them into the oven, and turning them into delicious flaky pastries. The Pillsbury Company owns a trademark registration for the sound of a childlike human giggle which represents the Pillsbury Doughboy giggle.

There’s also a trademark registration for the MGM lion roaring.

Remember when everybody used America Online also known as AOL? Now our cell phones ding every 2 or 3 seconds… but hearing this sound usually brought so much joy! They even made a movie called “You’ve Got Mail.” AOL has a still-active trademark for the spoken words "You’ve Got Mail.”

You may also recognize this registration owned by Deutsche Telekom. The description is a series of five musical notes written on the treble clef in the key of C Major, comprising a sequence of four joined semiquavers which are the musical three notes CCC and E, followed by A C Quarter Note. What if I show it to you this way? Yes, it’s T Mobile.

What other sounds can you think of that identify the source of goods and/or services?

Please note that the information contained in this article is intended for general informational purposes only and not as specific legal advice. The facts of your situation may differ from this general information. It is not intended to and does not in any way establish an attorney-client relationship.

If you wish to schedule a consultation, let’s work together on your trademark needs


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